Kachelle S. Pratcher is a seasoned journalist with a decade in dynamic newsrooms, including cable TV, covering a wide range of topics. She's the expert brand's trust for superior content and branding, bringing unparalleled expertise and passion to brand development.
In our recent collaboration with CL Simmons Consulting, we embarked on an ambitious project to establish a robust digital presence for them. Our comprehensive strategy aimed to not only create an online platform but also empower the client with the skills to maintain and evolve with it. Below is a detailed recap of the services we rendered:
Website Development
Successfully conceptualized and developed a user-friendly and responsive website tailored to meet the unique needs and preferences of the client.
Domain Purchase
Secured the perfect domain name for the brand, ensuring it resonates with the brand’s identity and is easily recognizable for potential clients or customers.
Google Workspace Setup
Integrated Google Workspace to provide a range of productivity tools. This included setting up a personalized email for the brand, giving it a professional touch, and ensuring seamless communication with stakeholders.
Efficiently set up hosting services, ensuring that the website remains live, fast, and accessible to users from all over the world. The hosting solution was chosen to match the expected traffic and scalability needs of the website.
Held a comprehensive workshop for the client to empower them with the necessary skills and knowledge to manage and edit the website independently. This included a walk-through of the backend, demonstrating how to update content, handle basic troubleshooting, and utilize integrated tools to their fullest.
Founder Bio PageClient Homepage
All elements were harmoniously integrated, ensuring CL Simmons Consulting not only had a dynamic online presence but also the confidence and capability to leverage it effectively. We’re proud to have been a part of this transformative journey and look forward to witnessing the brand’s growth and success in the digital realm.
With a keen understanding of the unique needs and aspirations of Melanin Beauty Essentials’ target audience, I created a brand identity that not only captures its essence but also resonates deeply with people of color. This holistic branding endeavor ensures that every touchpoint reflects the brand’s commitment to celebrating and catering to natural hair textures.
1. Brand Identity Formation: I embarked on a comprehensive journey to weave the brand’s essence from scratch, shaping a distinctive identity for Melanin Beauty Essentials that stands out in the market.
2. Brand Story & Mission: Constructed a compelling brand story that dives deep into the core of what Melanin Beauty Essentials represents. Alongside, a clear mission was articulated, emphasizing the brand’s dedication to cater to the unique hair needs of people of color.
3. Brand Values: Championed a set of core values that reflect the ethos of Melanin Beauty Essentials, ensuring every aspect of the business aligns with these guiding principles, from product formulation to customer service.
4. Tagline Creation: Crafted an evocative tagline encapsulating the essence of Melanin Beauty Essentials, seamlessly blending the brand’s commitment to natural hair textures and the community it serves.
4. Landing Page Copy: Understanding the crucial role a landing page plays in setting the first impression, I curated copy that was not only engaging but also informative. This copy succinctly showcased the brand’s offerings while driving home its unique value proposition.
5. Social Media Images: To amplify the brand’s digital presence and promote its launch, I designed a set of captivating social media images. These visuals were seamlessly aligned with the brand’s aesthetics and were tailored to spotlight the premium quality and benefits of the products offered by Melanin Beauty Essentials.
With a harmonious blend of storytelling, design, and strategic content, I helped lay the foundational branding elements for Melanin Beauty Essentials, setting the stage for a resonant and impactful market presence.
Request a sample of the brand identity deliverables for this project.
