
Hi, I’m Kachelle Pratcher
a
Journalist
Media Consultant
Journalism Professor
Public Speaker
Kachelle's more than just a journalist; she's a storytelling powerhouse with a decade spent in bustling newsrooms, including the high-energy world of cable TV, covering everything from breaking news to the political beat. And if you've ever caught her in action, you'd know she's not just good with the pen – she's an engaging public speaker too, lighting up stages and discussions with her insights. When she's not teaching her college students or speaking up on panels, she's at the helm of her very own news and media agency. Plus, she's the go-to for brands looking to make a mark with top-notch content and branding. Kachelle's got the expertise, experience, and enthusiasm to help your brand.
My Resume
Education
PhD in Sports Leadership
Concordia University (2023 - Present)Currently enrolled in an advanced doctoral program, focusing on critical aspects of sports business and leadership strategies.
MBA - Master of Business Administration
Jackson State University (2016)Successfully completed an advanced degree in business administration, equipping myself with strategic management skills and a comprehensive understanding of business operations.
B.S. Mass Communications
Jackson State University (2014)Acquired a strong foundation in multimedia journalism, mastering tools and techniques essential for effective mass communication and broadcast journalism.
Current Professional Roles
Supervising Producer
NewsNation (2022- Present)Spearhead the development and execution of daily show rundowns, ensuring engaging and timely content delivery. Coordinate the assignment of stories to both reporters and producers, promoting cohesive storytelling. Diligently edit scripts to maintain accuracy, consistency, and brand voice.
Adjunct Journalism Professor
Jackson State University (2020 - Present)Expertly design and teach courses under the umbrella of critical media studies, emphasizing real-world applications and innovative media approaches. Courses include: Intro to Media Writing, Multimedia Reporting, Practicum in Mass Communications
Founder & Chief Storyteller
K. Pratcher Media LLC (2020 - Present)As Chief Storyteller, Kachelle is the brains behind the KPM News and Media divisions. Spearheading the latest news coverage for KPM News, curating trendy episodes for The Newsroom podcast, and also developing courses and ebooks for The Media School educational collective.
Journalism Skills
AP Writing Style
TV & Digital Producing
Newsroom Leadership
Copyediting
Content & Features Writing
Video Editing
Media Skills
Media Relations
Media Training
Brand Storytelling
Press Release & Media Pitch Writing
Crisis Communications
Web & Social Media Design
Newsroom & Journalism Experience
Supervising Producer
NewsNation- (2022 - Present)Spearhead the development and execution of daily show rundowns, ensuring engaging and timely content delivery. Coordinate the assignment of stories to both reporters and producers, promoting cohesive storytelling. Diligently edit scripts to maintain accuracy, consistency, and brand voice.
Adjunct Journalism Professor
Jackson State University (2020 -Present)Expertly design and teach courses under the umbrella of critical media studies, emphasizing real-world applications and innovative media approaches. Courses include: Intro to Media Writing, Multimedia Reporting, Practicum in Mass Communications
Line Producer
Black News Channel- (2021 - 2022)Seamlessly managed in-control room communications, ensuring efficient workflows between crew and talent. Vigilantly monitored and updated the show's rundown, adapting to real-time changes for a smooth broadcast.
Executive Producer
WLBT-TV (2014-2021)Led the editorial vision and direction for each newscast, resulting in compelling and well-curated broadcasts. Meticulously edited scripts to uphold the highest standards of journalistic integrity and clarity. Delegated reporter live shots assignments, maximizing visual storytelling and engagement.
PR & Corporate Communication Experience
Founder & Chief Storyteller
K. Pratcher Media (2020 - Present)As Chief Storyteller, Kachelle is the brains behind the KPM News and Media divisions. Spearheading the latest news coverage for KPM News, curating trendy episodes for The Newsroom podcast, and also developing courses and ebooks for The Media School educational collective.
PR & Social Media Strategist
SR1 Scientific Research (2018 - 2020)Positioned as the primary storyteller, championing SR1's mission and amplifying its impact through compelling narratives across various platforms. Spearheaded and managed all company social media channels, ensuring consistent brand representation, timely content delivery, and active engagement with followers.
Communications Specialist
Entergy Nuclear (2018)Spearheaded a variety of communication tasks as a dedicated contractor, playing a pivotal role in the production of both internal and external communication deliverables for the nuclear fleet. Produced high-quality content and PowerPoint presentations, ensuring effective and engaging communication.
Signature Courses & Trainings
Master the Media w/Kachelle
Master the Media w/Kachelle is a cutting-edge mastermind that specializes in empowering individuals and organizations to excel in the realm of media and communication. Led by media expert Kachelle Pratcher, our mission is to equip clients with the skills, strategies, and confidence needed to navigate the ever-evolving media landscape effectively.
Crafting Your Personal Brand
In the digital age, personal branding has become paramount for professionals, freelancers, entrepreneurs, and even students. This training guides participants through the intricacies of creating, refining, and promoting a personal brand that aligns with their passion, values, and career goals.
Journalism Workshops
TV Producer Masterclass
Designed exclusively for TV producers, this intensive workshop delves into the intricacies of broadcast journalism. Guided by Kachelle's rich experience in cable TV, participants will uncover advanced techniques, best practices, and innovative approaches to producing engaging and impactful television news stories.
Foundations of Journalism: From Notebook to Newsroom
Ideal for journalism novices, students, or anyone with an interest in the field, this workshop offers a comprehensive introduction to the fundamentals of journalism. Led by Kachelle, participants will gain both theoretical knowledge and practical skills, setting them on a path to becoming informed, ethical, and effective journalists.
My Portfolio
In the ever-evolving digital landscape, curating content that not only informs but also engages is paramount. For All News Black Woman, a platform dedicated to centering narratives of Black women, we undertook a multifaceted content approach. From concise news recaps to in-depth blog insights and vibrant social media content, our collaboration aimed to amplify the voices and stories crucial to the platform’s mission and audience. Here’s a look at the detailed services we rendered:

1. Weekly News Digest in 90 Seconds: Every week, we distilled the most impactful and relevant news stories into a concise 90-second recap. By synthesizing vast amounts of information, we ensured that the audience remained informed without feeling overwhelmed, presenting news in a format tailored to today’s fast-paced world.
2. Short-form Blog Posts: For the All News Black Woman platform, we crafted engaging short-form blog posts that touched upon pertinent issues, stories, and developments. Each piece was meticulously researched and written, ensuring relevance and resonance with the platform’s readership, focusing on narratives and perspectives essential to Black women.
3. Social Media Content Creation: Developed a series of engaging content pieces tailored to the platform’s unique audience. From bite-sized informational graphics to compelling visuals and thought-provoking captions, our content aimed to foster community engagement and drive conversations.
Ad Copy for Social Media App.

Social Media Copywriting
Ad Copy Creation for TikTok and Instagram:
For the innovative destination discovery and booking app, Balloon, we delved deep into crafting compelling ad copy tailored for two major social platforms – TikTok and Instagram. Understanding the unique appeal of both platforms, we designed content to captivate their respective audiences effective
Tailoring to Business USP
Given Balloon’s unique selling proposition as a video content-based destination discovery app, our copy emphasized the immersive experience users can expect. Through words, we mirrored the visual and experiential journey that Balloon offers, enticing potential users to explore and book their next adventure through moving visuals.
Engaging and Attention-Grabbing Approach
In a world filled with fleeting attention spans, our primary goal was to grip the reader instantly. With sharp, concise, and punchy wording, each piece of copy was crafted to resonate, engage, and prompt action from the target audience.
Through this strategic and creative approach, our endeavors aimed to amplify Balloon’s presence in the digital sphere, driving user curiosity and conversions via powerful written content.
Website, Hosting, Domain Development.
In our recent collaboration with CL Simmons Consulting, we embarked on an ambitious project to establish a robust digital presence for them. Our comprehensive strategy aimed to not only create an online platform but also empower the client with the skills to maintain and evolve with it. Below is a detailed recap of the services we rendered:
Website Development
Successfully conceptualized and developed a user-friendly and responsive website tailored to meet the unique needs and preferences of the client.
Domain Purchase
Secured the perfect domain name for the brand, ensuring it resonates with the brand’s identity and is easily recognizable for potential clients or customers.
Google Workspace Setup
Integrated Google Workspace to provide a range of productivity tools. This included setting up a personalized email for the brand, giving it a professional touch, and ensuring seamless communication with stakeholders.
Hosting Configuration + Website Management Workshop
Efficiently set up hosting services, ensuring that the website remains live, fast, and accessible to users from all over the world. The hosting solution was chosen to match the expected traffic and scalability needs of the website.
Held a comprehensive workshop for the client to empower them with the necessary skills and knowledge to manage and edit the website independently. This included a walk-through of the backend, demonstrating how to update content, handle basic troubleshooting, and utilize integrated tools to their fullest.


All elements were harmoniously integrated, ensuring CL Simmons Consulting not only had a dynamic online presence but also the confidence and capability to leverage it effectively. We’re proud to have been a part of this transformative journey and look forward to witnessing the brand’s growth and success in the digital realm.
What I Do
Branded Content & Media Consultation
Kachelle's news and media agency is a one-stop shop for brands that want to make an impact.
With her rich background in journalism, Kachelle assists brands in crafting compelling narratives, producing top-notch content, and ensuring optimal media placements.
Freelance Writing & Editorial Services
Leaning on her decade of experience in some of the busiest newsrooms, Kachelle offers freelance writing services for brands, publications, and individuals.
From in-depth features and op-eds to crisp news articles and branded content, she crafts compelling narratives tailored to your audience.
Media Training & Public Speaking
Drawing from her experience in bustling newsrooms and as an engaging public speaker, Kachelle offers workshops to individuals and companies.
These sessions are geared towards improving public speaking confidence, mastering the art of storytelling, and understanding the dynamic world of news and media.